September 25, 2019

Social media is for sharing real experiences with real people, making it a highly effective tool for leisure and attraction brands. With 46% of Britons engaging with a leisure bran...

September 20, 2019

In an era where even the President of the United States live-Tweets his daily thoughts, maybe it shouldn’t be surprising that more and more brands feel emboldened to enter the poli...

September 5, 2019

Since Pinterest entered the social media scene back in 2010, it has seen an exponential rise in the number of its users. Now a network bursting with endless ideas and creativity, P...

Welcome to the world of glitz and glamour, or in other words - Fashion Month. Each week of September is spent in the "Big Four" - New York, London, Milan and Paris – the fashion ca...

August 21, 2019

Over the last few years, marketers have started waking up to the fact that *surprise!* advertising should be realistic. This is rings especially true when we talk about how women a...

August 14, 2019

As of May 2019, Instagram started to trial removing “likes” on users’ posts in seven different countries, with the aim of benefitting “everyone’s experience on Instagram”. This dra...

August 7, 2019

Forget ‘Generation Z’. 13-22 year olds have now been dubbed ‘Super Creatives’ - a term I much prefer, as a Gen Z child myself.

My name is Eva; I am one of Truffle’s in-house ‘Super...

We’re halfway through 2019, and as we approach a new decade, we’re letting go of old stereotypes. As consumer behaviours change, they are not defined by traditional (and sometimes...

In the early days of social media, platforms including Facebook, Twitter and Instagram made it easier than ever for brands to market themselves. Fast forward to today and a mix of...

June 20, 2019

We’ve always celebrated individuality and self-expression here at Truffle - from our hiring processes and the capabilities of our diverse team, to the bespoke approach that we adop...

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