November 22, 2019
Christmas adverts in the UK have become the most anticipated time of the year for marketers nationwide. As Stephen Woodford, chief executive of the Advertising Association, rightl...
September 25, 2019
Social media is for sharing real experiences with real people, making it a highly effective tool for leisure and attraction brands. With 46% of Britons engaging with a leisure bran...
September 20, 2019
In an era where even the President of the United States live-Tweets his daily thoughts, maybe it shouldn’t be surprising that more and more brands feel emboldened to enter the poli...
September 5, 2019
Since Pinterest entered the social media scene back in 2010, it has seen an exponential rise in the number of its users. Now a network bursting with endless ideas and creativity, P...
August 29, 2019
Teodora Tepavicharova & Kristina Dimitrova
Welcome to the world of glitz and glamour, or in other words - Fashion Month. Each week of September is spent in the "Big Four" - New York, London, Milan and Paris – the fashion ca...
August 21, 2019
Over the last few years, marketers have started waking up to the fact that *surprise!* advertising should be realistic. This is rings especially true when we talk about how women a...
August 14, 2019
As of May 2019, Instagram started to trial removing “likes” on users’ posts in seven different countries, with the aim of benefitting “everyone’s experience on Instagram”. This dra...
August 7, 2019
Forget ‘Generation Z’. 13-22 year olds have now been dubbed ‘Super Creatives’ - a term I much prefer, as a Gen Z child myself.
My name is Eva; I am one of Truffle’s in-house ‘Super...
July 31, 2019
Kristina Dimitrova and Giada Citro
We’re halfway through 2019, and as we approach a new decade, we’re letting go of old stereotypes. As consumer behaviours change, they are not defined by traditional (and sometimes...
July 24, 2019
Eva Byrne and Kristina Dimitrova
In the early days of social media, platforms including Facebook, Twitter and Instagram made it easier than ever for brands to market themselves. Fast forward to today and a mix of...
Truffle’s guide to the good, the bad and the ugly Christmas ads
How best to use social media for your leisure & entertainment brand
Why brands should pay attention to the political climate
Why Pinterest Should Be Part of Your Social Strategy
How to Stand Out During Fashion Month
We Need to Talk About Gender Stereotyping in Advertising
How Instagram’s Hiding Likes Will Affect Brands
What Brands Should Know About Gen Z
Why Brands Should Pay Attention to the New Age of Singledom
How to Make Your Content Shareable
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