Truffle’s guide to the good, the bad and the ugly Christmas ads
Christmas adverts in the UK have become the most anticipated time of the year for marketers nationwide. As Stephen Woodford, chief executive of the Advertising Association, rightly put it:“in the US they have the Super Bowl, in the UK it is the Christmas ads. It’s where the big guns come out.” It is an opportunity for companies to finish their year on a real festive high (and no that doesn’t mean smoking the Christmas tree). The Advertising Association estimates that there
