We’re halfway through 2019, and as we approach a new decade, we’re letting go of old stereotypes. As consumer behaviours change, they are not defined by traditional (and sometimes outdated) values. Independence, authenticity and self-expression are much more important today, which is why we’ve seen the rise of singledom. “It’s a natural evolution alongside job hopping, co-living, co-working, digital obsession and a moving workforce,” reports a recent study by think-tank JWT I

In the early days of social media, platforms including Facebook, Twitter and Instagram made it easier than ever for brands to market themselves. Fast forward to today and a mix of algorithms, bots and the sheer number of users online is making the space harder and harder for businesses to cut through. We know that no two brands are the same (which is why we adopt a bespoke approach to social for each of our clients), and that your strategy depends on factors like your platfor