How to Stand Out During Fashion Month
Welcome to the world of glitz and glamour, or in other words - Fashion Month. Each week of September is spent in the "Big Four" - New York, London, Milan and Paris – the fashion capitals of the world, where press and media gather to see what’s going to be big in the fashion scene. Fashion month is also an enormous opportunity for brands to re-engage with existing audiences, reach new ones, as well as inspire and influence trends. That said, standing out could be a challenge d
We Need to Talk About Gender Stereotyping in Advertising
Over the last few years, marketers have started waking up to the fact that *surprise!* advertising should be realistic. This is rings especially true when we talk about how women and men are portrayed in ads. Influenced by the social, political and economic landscape and coupled with increasingly smart consumers who are vocal about each piece of communication they see, brand content portraying women is undergoing a transformation. Showing females as housewives, cleaners and ‘
How Instagram’s Hiding Likes Will Affect Brands
As of May 2019, Instagram started to trial removing “likes” on users’ posts in seven different countries, with the aim of benefitting “everyone’s experience on Instagram”. This drastic change, piloted by the social media giant, sparked mixed reactions amongst users across the Internet. Think - the change way back in 2016 from chronologically ordering posts to an algorithm-based preference system - but on steroids. Many consider that the removal of “likes” is unnecessary and a
What Brands Should Know About Gen Z
Forget ‘Generation Z’. 13-22 year olds have now been dubbed ‘Super Creatives’ - a term I much prefer, as a Gen Z child myself. My name is Eva; I am one of Truffle’s in-house ‘Super Creatives’ and I’d like to give you a breakdown of what my generation responds to, how we consume and general stuff to be aware of, particularly if you’re a brand looking to market to me and my peers. We are the first generation that doesn’t know life without The Internet. As such, technology plays
