Social media is for sharing real experiences with real people, making it a highly effective tool for leisure and attraction brands. With 46% of Britons engaging with a leisure brand’s social according to BDRC Continental’s Social Media Impact ‘Freemium Report’, it’s more vital than ever to get it right. This is where we come in – here are our top Truffle tips for leisure brands… Traditional brand-building storytelling If anyone has perfected the art of storytelling, it’s sure

In an era where even the President of the United States live-Tweets his daily thoughts, maybe it shouldn’t be surprising that more and more brands feel emboldened to enter the political conversation. But how should we navigate the realities of today’s political and social divisions? There is no straightforward answer! There are a number of factors that should be considered before jumping into a conversation that could be sensitive and result in a huge amount of publicity and

Welcome to the world of glitz and glamour, or in other words - Fashion Month. Each week of September is spent in the "Big Four" - New York, London, Milan and Paris – the fashion capitals of the world, where press and media gather to see what’s going to be big in the fashion scene. Fashion month is also an enormous opportunity for brands to re-engage with existing audiences, reach new ones, as well as inspire and influence trends. That said, standing out could be a challenge d

Over the last few years, marketers have started waking up to the fact that *surprise!* advertising should be realistic. This is rings especially true when we talk about how women and men are portrayed in ads. Influenced by the social, political and economic landscape and coupled with increasingly smart consumers who are vocal about each piece of communication they see, brand content portraying women is undergoing a transformation. Showing females as housewives, cleaners and ‘

As of May 2019, Instagram started to trial removing “likes” on users’ posts in seven different countries, with the aim of benefitting “everyone’s experience on Instagram”. This drastic change, piloted by the social media giant, sparked mixed reactions amongst users across the Internet. Think - the change way back in 2016 from chronologically ordering posts to an algorithm-based preference system - but on steroids. Many consider that the removal of “likes” is unnecessary and a

Forget ‘Generation Z’. 13-22 year olds have now been dubbed ‘Super Creatives’ - a term I much prefer, as a Gen Z child myself. My name is Eva; I am one of Truffle’s in-house ‘Super Creatives’ and I’d like to give you a breakdown of what my generation responds to, how we consume and general stuff to be aware of, particularly if you’re a brand looking to market to me and my peers. We are the first generation that doesn’t know life without The Internet. As such, technology plays

We’re halfway through 2019, and as we approach a new decade, we’re letting go of old stereotypes. As consumer behaviours change, they are not defined by traditional (and sometimes outdated) values. Independence, authenticity and self-expression are much more important today, which is why we’ve seen the rise of singledom. “It’s a natural evolution alongside job hopping, co-living, co-working, digital obsession and a moving workforce,” reports a recent study by think-tank JWT I

We’ve always celebrated individuality and self-expression here at Truffle - from our hiring processes and the capabilities of our diverse team, to the bespoke approach that we adopt for each of our clients. Over the last month, we’ve rolled up our sleeves and got to work in establishing a social strategy for VERV, an exciting retail platform offering gender-fluid fashion and accessories. And what better way to celebrate Pride month than giving you a little sneak peek into the