In an era where even the President of the United States live-Tweets his daily thoughts, maybe it shouldn’t be surprising that more and more brands feel emboldened to enter the political conversation. But how should we navigate the realities of today’s political and social divisions? There is no straightforward answer! There are a number of factors that should be considered before jumping into a conversation that could be sensitive and result in a huge amount of publicity and

Over the last few years, marketers have started waking up to the fact that *surprise!* advertising should be realistic. This is rings especially true when we talk about how women and men are portrayed in ads. Influenced by the social, political and economic landscape and coupled with increasingly smart consumers who are vocal about each piece of communication they see, brand content portraying women is undergoing a transformation. Showing females as housewives, cleaners and ‘

As of May 2019, Instagram started to trial removing “likes” on users’ posts in seven different countries, with the aim of benefitting “everyone’s experience on Instagram”. This drastic change, piloted by the social media giant, sparked mixed reactions amongst users across the Internet. Think - the change way back in 2016 from chronologically ordering posts to an algorithm-based preference system - but on steroids. Many consider that the removal of “likes” is unnecessary and a

Forget ‘Generation Z’. 13-22 year olds have now been dubbed ‘Super Creatives’ - a term I much prefer, as a Gen Z child myself. My name is Eva; I am one of Truffle’s in-house ‘Super Creatives’ and I’d like to give you a breakdown of what my generation responds to, how we consume and general stuff to be aware of, particularly if you’re a brand looking to market to me and my peers. We are the first generation that doesn’t know life without The Internet. As such, technology plays

In the early days of social media, platforms including Facebook, Twitter and Instagram made it easier than ever for brands to market themselves. Fast forward to today and a mix of algorithms, bots and the sheer number of users online is making the space harder and harder for businesses to cut through. We know that no two brands are the same (which is why we adopt a bespoke approach to social for each of our clients), and that your strategy depends on factors like your platfor