Why brands should pay attention to the political climate
In an era where even the President of the United States live-Tweets his daily thoughts, maybe it shouldn’t be surprising that more and more brands feel emboldened to enter the political conversation. But how should we navigate the realities of today’s political and social divisions? There is no straightforward answer! There are a number of factors that should be considered before jumping into a conversation that could be sensitive and result in a huge amount of publicity and
How to Stand Out During Fashion Month
Welcome to the world of glitz and glamour, or in other words - Fashion Month. Each week of September is spent in the "Big Four" - New York, London, Milan and Paris – the fashion capitals of the world, where press and media gather to see what’s going to be big in the fashion scene. Fashion month is also an enormous opportunity for brands to re-engage with existing audiences, reach new ones, as well as inspire and influence trends. That said, standing out could be a challenge d
We Need to Talk About Gender Stereotyping in Advertising
Over the last few years, marketers have started waking up to the fact that *surprise!* advertising should be realistic. This is rings especially true when we talk about how women and men are portrayed in ads. Influenced by the social, political and economic landscape and coupled with increasingly smart consumers who are vocal about each piece of communication they see, brand content portraying women is undergoing a transformation. Showing females as housewives, cleaners and ‘
How to Make Your Content Shareable
In the early days of social media, platforms including Facebook, Twitter and Instagram made it easier than ever for brands to market themselves. Fast forward to today and a mix of algorithms, bots and the sheer number of users online is making the space harder and harder for businesses to cut through. We know that no two brands are the same (which is why we adopt a bespoke approach to social for each of our clients), and that your strategy depends on factors like your platfor
STRATEGY: How Truffle Helped Position Gender Fluid Retailer VERV as a Leading Voice in the LGBTQ+ Co
We’ve always celebrated individuality and self-expression here at Truffle - from our hiring processes and the capabilities of our diverse team, to the bespoke approach that we adopt for each of our clients. Over the last month, we’ve rolled up our sleeves and got to work in establishing a social strategy for VERV, an exciting retail platform offering gender-fluid fashion and accessories. And what better way to celebrate Pride month than giving you a little sneak peek into the
