Why brands should pay attention to the political climate
In an era where even the President of the United States live-Tweets his daily thoughts, maybe it shouldn’t be surprising that more and more brands feel emboldened to enter the political conversation. But how should we navigate the realities of today’s political and social divisions? There is no straightforward answer! There are a number of factors that should be considered before jumping into a conversation that could be sensitive and result in a huge amount of publicity and
We Need to Talk About Gender Stereotyping in Advertising
Over the last few years, marketers have started waking up to the fact that *surprise!* advertising should be realistic. This is rings especially true when we talk about how women and men are portrayed in ads. Influenced by the social, political and economic landscape and coupled with increasingly smart consumers who are vocal about each piece of communication they see, brand content portraying women is undergoing a transformation. Showing females as housewives, cleaners and ‘
Why Brands Should Pay Attention to the New Age of Singledom
We’re halfway through 2019, and as we approach a new decade, we’re letting go of old stereotypes. As consumer behaviours change, they are not defined by traditional (and sometimes outdated) values. Independence, authenticity and self-expression are much more important today, which is why we’ve seen the rise of singledom. “It’s a natural evolution alongside job hopping, co-living, co-working, digital obsession and a moving workforce,” reports a recent study by think-tank JWT I
